According to the latest speculation arising from the always-churning rumor mill, YouTube is poised to launch a subscription music service this year.
Sources indicate that the Google-owned streaming media service will challenge the likes of Spotify within months.
The service has its own negotiating team and operating unit but will likely have some overlap with new features also rumored to be coming to Google’s Android music platform, Google Play.
According to a report Wednesday from Fortune, with YouTube’s rumored service, anyone can listen to tracks at no charge. However, a subscription fee is being considered that will make available additional features – likely, ad-free access.
For now, a spokesperson for YouTube would only state the following on the record: “While we don’t comment on rumor or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we’re looking at that.”