The folks behind popular discovery engine StumbleUpon are rolling out a new venture dubbed StumbleUpon Paid Discovery, a new social media brand advertising platform for the service that impressive boasts some 14 million users.
Similar to the paid promotional and advertising efforts launched by other prominent names in social media and mobile search, paid Discovery helps brands effectively target customers using “sponsored web and mobile pages within the StumbleUpon content discovery experience.”
According to StumbleUpon, marketers and agencies can reach audiences most likely to engage with and share their content with others by utilizing a variety of targeting options, advanced reporting features and variable pricing and serving options.
The company says Paid Discovery will allow brands to reach customers through in-stream promotion of entire web pages, micro-sites, mobile sites or videos. Paid Discovery only recommends a marketer’s content to users who have clearly expressed preference for a particular interest.
“Today’s display ads fundamentally miss what is critical for brands: integrating relevant sponsored content with the intended user experience,” said Garrett Camp, StumbleUpon CEO and co-founder. “With Paid Discovery, marketers and agencies can connect directly with customers interested in discovering their products and gain valuable insights into how their customers are engaging with them.”