Though it may seem obvious, a new study out from Deloitte confirms that text messaging still far outweighs social media and email engagement for mobile users.
The study found that 90 percent of smartphone users send at least one text message per day, compared to only 40 percent of smartphone users who utilize social networks like Twitter and Facebook at least once per day. Despite several claims that text messaging is on the decline, being surpassed by mobile email and social networking, it seems the opposite is true and SMS still reigns supreme.
The study goes on to say that SMS is still so popular because they’re more immediate and more personal than any other form of mobile communication. “A common perception is that the text message has been usurped by mobile email, which in turn is being displaced by social networks,” said Paul Lee, head of telecoms and technology research at Deloitte. “Yet, there still appears to be plenty of life left in the humble text message. The intensity of usage of text messages remains high.” More than three out of 10 of those aged between 18 and 24 send at least one text message every hour, the research found, and that doesn’t even include children and teenagers who send even more than that.