$224. That’s how much the average person in the UK, Poland, Spain and France believe that there personal data is worth online as well as the demographics behind that data.
According to BizReport, mobile network Orange recently asked more than 2,000 people in those countries their opinion of what their personal data was worth and, interestingly, those numbers rose slightly when they were asked what the value would be to a company that they had never dealt with previously, or a company that they felt they “fit” with well.
Daniel Gurrola, Orange’s business vision division vice president, believes that the information his company found “clearly demonstrates that consumers are acutely aware that the information a company holds about them has a value to that brand”.
It’s an interesting report, to say the least, and you can find it here.