I came across an interesting study today that claims Blackberry users are wishing for other smartphones in large numbers- particularly the iPhone and Google’s Nexus One.
While, like most studies, the data should be taken with a grain of salt, the study indicates that roughly 40 percent of BlackBerry users would rather have an Apple iPhone, while one-third are eying Google’s Nexus One as their next smartphone purchase, according to the study released by Crowd Science.
While this seems to show a large dissatisfaction with Blackberry by its users, it’s likely due to the fact many business users forced into using Blackberries for enterprise use would rather have a more consumer-friendly iPhone or Android device. The sample used in this survey may be slightly skewed- however, the results are interesting.
Beyond this, the study also found that users of the Nexus One rivaled iPhone users in terms of brand loyalty, with both groups registered at 90 percent for those who plan to continue with their current brand when it comes to their next phone purchase. On the other end of the spectrum, however, only 32 percent of BlackBerry users plan to continue with their smartphones upon their next purchase.
“These results show that the restlessness of Blackberry users with their current brand hasn’t just been driven by the allure of [the] iPhone,” says Crowd Science CEO John Martin. “The figures show deep dissatisfaction with BlackBerry that goes beyond simple jealousy of the attractive iPhone user interface.”
