Study: 40 Percent Of Blackberry Users Want iPhones, One-Third Want Nexus Ones

I came across an interesting study today that claims Blackberry users are wishing for other smartphones in large numbers- particularly the iPhone and Google’s Nexus One. While, like most studies, the data should be taken with a grain of salt, the study indicates that roughly...

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Study 40 Percent Of Blackberry Users Want iPhones, One-Third Want Nexus OnesI came across an interesting study today that claims Blackberry users are wishing for other smartphones in large numbers- particularly the iPhone and Google’s Nexus One.

While, like most studies, the data should be taken with a grain of salt, the study indicates that roughly 40 percent of BlackBerry users would rather have an Apple iPhone, while one-third are eying Google’s Nexus One as their next smartphone purchase, according to the study released by Crowd Science.

While this seems to show a large dissatisfaction with Blackberry by its users, it’s likely due to the fact many business users forced into using Blackberries for enterprise use would rather have a more consumer-friendly iPhone or Android device.  The sample used in this survey may be slightly skewed- however, the results are interesting.

Beyond this, the study also found that users of the Nexus One rivaled iPhone users in terms of brand loyalty, with both groups registered at 90 percent for those who plan to continue with their current brand when it comes to their next phone purchase.  On the other end of the spectrum, however, only 32 percent of BlackBerry users plan to continue with their smartphones upon their next purchase.

“These results show that the restlessness of Blackberry users with their current brand hasn’t just been driven by the allure of [the] iPhone,” says Crowd Science CEO John Martin.  “The figures show deep dissatisfaction with BlackBerry that goes beyond simple jealousy of the attractive iPhone user interface.”

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3 comments

  1. New Study Shows Users’ Dissatisfaction with Blackberry | Frisky Mongoose

    […] been driven by the allure of [the] iPhone,” says Crowd Science CEO John Martin, as reported by Mobile Marketing Watch. The figures show deep dissatisfaction with BlackBerry that goes beyond simple jealousy of the […]

  2. YLee

    Corporations use Blackberry’s becasue of the huge security flaws with the iPhone and the unproven platform of the android (NexusOne). BlackBerry’s also compress data much better (saves money) compared to the iPhone and android’s. Fun and games go iPhone; if you want a business communication device stick with BlackBerry.

  3. Giff Gfroerer, i2SMS

    OK, right. So they have a Blackberry because their corporate email runs through RIM, and oh, by the way, their company PAYS for the phone.

    The company WON’T pay for the iPhone.

    Now, add that little bit of information into the survey and watch Blackberry support scream up the ladder.

    It always amazes me on surveys… Who paid for the survey and what information was left out of the survey, either in info to the person answering or left out because it didn’t support who was PAYING for the survey.

    Therefore, simply add into this survey:

    1) Who pays for your Blackberry monthly bill?
    2) If you answered “NOT ME”, then if you had to pay for the iPhone AND the monthly bill, would you still want another phone?

    Why was this left out?

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