Stud or a Dud? Microsoft Touts First Fitness Band

Stud or a Dud Microsoft Touts First Fitness BandEarlier this month, our sister site mHealthWatch first reported that Microsoft was planning to plant its flag in the wearables market before Apple.

Although Apple unveiled its first smartwatch called Apple Watch last month at its high-profile media event, we are still months away from product launch.

Not surprisingly, Microsoft is now among the companies eager — and apparently ready — to cut into Apple’s tangible momentum before Apple Watch rolls out.

Microsoft on Wednesday showed the world its inaugural wearable that works in conjunction with a new Microsoft Health fitness tracking service.

Microsoft Band (priced at $199) went on sale yesterday at Microsoft’s retail and online stores.

According to Re/Code, Microsoft is “leaning on the fact that it works with all the major mobile ecosystems as a key selling point.” That fact, Microsoft believes, will go a long way to score an impressive market share for the company in wearables.

“We are as open as you get,” Matt Barlow, who heads marketing for new devices, is quoted in the report. “We are iOS, we are Android and we are Windows Phone.”