Strategy Analytics: Apple iPad Retains Global Tablet Lead

Despite the onslaught of tablets tossed at Apple’s iPad in the increasingly competitive tablet marketplace today, the popular Apple device is still the king of its kind.

According to the latest research from Strategy Analytics, global tablet shipments topped 40 million units in the first quarter of 2013. Although Android secured a “robust” 43 percent global share, Apple’s iOS retained its leadership position at 48 percent.

Impressively, Windows – the new kid on the tablet block – captured a 7.5 percent global share.

“Global branded tablet shipments reached an all-time high of 40.6 million units in Q1 2013, surging 117 percent from 18.7 million in Q1 2012,” says Peter King, Director of Tablets at Strategy Analytics.

“Demand for tablets among consumer, business and education users remains strong,” King added. “Apple produced a solid performance this quarter as the Mini had its first full term and shipped a robust 19.5 million mixed iPads worldwide maintaining market leadership with 48 percent share during the first quarter of 2013.”

To learn more, check out the full press release from Strategy Analytics here.