MMW learned Monday that Stirista’s display ads are optimized to reach mobile viewers. The data-based digital advertising firm has added mobile optimization to its suite of display advertising services.
With more and more users reached via their mobile devices, Stirista is taking their clients campaigns to new heights.
Using Stirista’s proprietary b2b and b2c databases their clients are customizing their target audiences by choosing from over 360 demographic filters. Their marketing experts then take that audience and further customize campaigns based on the marketing channels best suited for them.
According to details shared in an email to MMW, no matter which channel they choose, email, social media or display advertising, Stirista is optimizing campaigns to capture those mobile moments when their target audience is paying attention.
“What we find is that more and more campaigns have a propensity for mobile viewing, and we’re optimizing our strategies to make the most out of those opportunities,” says Stirista’s CEO Ajay Gupta.
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