This week, Starwood Hotels & Resorts and Uber announced a new partnership designed to put travelers on “the fast track to valuable rewards.”
In short, we’re learned that Starwood Preferred Guest members who ride with Uber gain the opportunity to earn “Starpoints” during any Uber ride, anywhere worldwide.
“This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences,” said Adam Aron, CEO of Starwood Hotels & Resorts. “It is especially satisfying for us at Starwood to be partnering with a cutting edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionized transportation for the better.”
Starwood execs believe the deal with Uber ultimately serves to enhance the guest travel experience by ushering in the next generation in travel rewards. Now earning Starpoints, the hotel giant says, “is as easy as requesting an Uber.”