Starcom MediaVest Group (SMG) recently announced their partnership with well-respected social content provider Storyful. This partnership will allow SMG’s clients access to Storyful’s up-to-date social content.
Storyful’s network and services include everything from user-generated content and videos, social media dashboards, real-time social media feeds and analytics that can be accessed across multiple platforms.
What this acquisition will do for SMG’s clients is improve the impact of their social media content by ensuring that their posts are timely and relevant. This will help with everything from branding, increased exposure, and an increase in return traffic.
This approach to social content is referred to as “SmartContent,” which is content designed to be immediately relevant and constantly available. Aside from having relevant content from around the globe, Storyful’s content is always authentic.
“Our clients are increasingly looking for high-quality local and global digital content, and with this partnership, we are going one step further on our vision of delivering SmartContent, as we will be able to provide that on an immediate and continuous basis, at scale” Olivier Gers, global president of LiquidThread is quoted by MediaPost.