Starbucks Offering More Users a Mobile Charge

The caffeine isn’t the only thing will charge up you at Starbucks these days. According to AllThingsD, the java giant is expanding its experimental wireless charging program. So far, the expansion of in-store mobile phone charging stations is only rolling out along the west coast. Nonetheless, the program will soon be in place at ten …   Read More

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Starbucks Offering More Users a Mobile ChargeThe caffeine isn’t the only thing will charge up you at Starbucks these days.

According to AllThingsD, the java giant is expanding its experimental wireless charging program.

So far, the expansion of in-store mobile phone charging stations is only rolling out along the west coast. Nonetheless, the program will soon be in place at ten stores in the San Jose area.

Starbucks first introduced the program in several Boston-area stores using Duracell Powermats, a PMA-standard wireless charging mat which allows those phones compatible Duracell cases to simply rest it on the mat to receive power.

Starbucks Chief Digital Officer Adam Brotman said Starbucks thinks it has made the best choice in going with the PMA standard, but noted that the company hasn’t yet committed to a broader rollout.

The cases retail for approximately $35 for the iPhone 4 and 4S and $50 for the iPhone 5.

“Starbucks is hoping to spur the wireless charging industry in much the same way it did with Wi-Fi more than a decade ago,” AllThingsD reports. “And, as it did with the Wi-Fi standard, Starbucks is also potentially shifting the balance of power in a standards battle.”

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