Starbucks Goes National with Mobile Payment System

Starbucks is coming on every bit as strong as its coffee in the realm of mobile payments. On Wednesday, the coffee giant announced that it is expanding its mobile payment system across the US – a move that augments the service’s availability to 6,800 Starbucks stores and roughly 1,000 Target-based locations. As a result, smartphone …   Read More

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Starbucks is coming on every bit as strong as its coffee in the realm of mobile payments.

On Wednesday, the coffee giant announced that it is expanding its mobile payment system across the US – a move that augments the service’s availability to 6,800 Starbucks stores and roughly 1,000 Target-based locations.

As a result, smartphone users equipped with an iPhone or BlackBerry can now fund their in-store purchase directly from their handset.

Starbucks customers who download the free Starbucks Card Mobile App now have the ability to pay for their purchase simply by holding their phone directly in front of a counter-top scanner.

“Today, one in five Starbucks transactions is made using a Starbucks Card and mobile payment will extend the way our customers experience and use their Starbucks Card,” said Brady Brewer, vice president Starbucks Card and Brand Loyalty.

Starbucks reports that its customers have successfully adopted this technology in test markets in Seattle, Northern California, New York and hundreds of select Target stores where Starbucks has set up shop.

“With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers,” Brewer adds.

According to the caffeine juggernaut, more than one-third of U.S. Starbucks customers use smartphones, of which nearly three quarters use BlackBerry smartphone or iPhone mobile devices.

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7 comments

  1. Mobile Payment Systems Poised to Kill The Credit Card » Mobimatter

    […] strong as its coffee in the realm of mobile payments. This year, the coffee giant is expanding its mobile payment system across the US in 6,800 Starbucks stores and 1,000 more Target-based […]

  2. David

    Bravo! The continued penetration of the entire maketing, revenue and customer acquisition/referral/retention areas by Smartphones amazes me. We have been looking at this technology long before it was on the scene. Our involvement in SMS and mobile marketing has just taken another leap forward! Again, I asy, Bravo!

  3. Starbucks Goes National with Mobile Payment System | Mobile … | Mobile Marketing Online

    […] in the realm of mobile payments. On Wednesday, the coffee giant announced that it is expanding its. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Goes, Mobile, National, Payment, Starbucks, […]

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    […] in the realm of mobile payments. On Wednesday, the coffee giant announced that it is expanding its. mobile marketing – Google Blog Search This entry was posted in Mobile Marketing and tagged Goes, Mobile, National, Payment, Starbucks, […]

  5. Gaurav

    Nice post. Immediacy and convenience along with the growing trend of smartphone penetration in the mobile population – all the right drivers are in place. It would be interesting to see adoption rates in a month or two. A very interesting and dynamic space – something that we're following with keen interest.

  6. Stewart

    You can do mobile payments at Starbucks using your Android phone as well by downloading the free Starbucks Card Widget from the Android Market.

    http://www.appbrain.com/app/starbucks-card-widget/com.birbeck.starbuckscard

  7. Dan

    Well, Starbucks just opened up some eyes as to how many ways QR Codes and mobile payments can be used to make people money.

    Especially as a "creative packaging" solution to sell "smartphone products" in stores…

    If you want to sell your mobile app in-store.

    We were thinking, as a promo product company that you could print QR Codes on anything, and we have over 100,000 products at our disposal and more upon request…

    So you see that the sky is the limit.

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