Starbucks Expands Mobile Payment Efforts

Getting a quick cup of coffee may soon get even quicker, as java giant Starbucks has announced the expansion of its Starbucks Card Mobile payment test to nearly 300 company-operated stores in the New York City area. As the popularity of mobile payments continues to brew – pun intended – Starbucks is clearly making a …   Read More

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Getting a quick cup of coffee may soon get even quicker, as java giant Starbucks has announced the expansion of its Starbucks Card Mobile payment test to nearly 300 company-operated stores in the New York City area.

As the popularity of mobile payments continues to brew – pun intended – Starbucks is clearly making a concentrated effort to build on the much talked-about launch of the Starbucks Card Mobile App for select BlackBerry smartphones as well as the iPhone and iPod touch.

Last fall, Starbucks began testing mobile payment options to a great reaction from customers.

Now, Starbucks next mobile move will offer customers in the New York City area “an enhanced Starbucks Experience, including the ease and convenience of paying for their favorite Starbucks beverage with their mobile phone.”

“Mobile technology is part of our customers’ daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets,” said Brady Brewer, vice president Starbucks Card and Loyalty.

“We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay. Now we’re inviting customers in New York City and Long Island to experience mobile payment and the fastest way to pay at Starbucks. Mobile is just one of the ways we continue to innovate and enhance the experience for our customers.”

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2 comments

  1. birthday wishes

    tarbucks next mobile move will offer customers in the New York City area “an enhanced Starbucks Experience, including the ease and convenience of paying for their favorite Starbucks beverage with their mobile phone.”

    “Mobile technology is part of our customers’ daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets,” said Brady Brewer, vice president St

  2. msarlo

    Are there any details on how this works? Is it a scannable QR code, NFC chip, submit payment from a phone app, etc…

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