Santa will probably need a huge jolt of caffeine on Saturday evening as he gears up for his longest working night of the year. But luckily for Old St. Nick, a trip to Starckbucks in China on his sleigh may pack a big reward this weekend thanks to the java giant’s mobile Christmas promotion.
On Wednesday it was announced that China’s leading mobile ad management platform, Guohe Ad, is working with Starbucks to place highly functional HTML5 ads in premium mobile apps to create awareness for a “massive Starbucks Christmas promotion.”
This month, Starbucks has been rewarding customers with a bigger size of drink for their social check-ins at any of the over 200 Starbucks stores across Shanghai, Jiansu and Zhejing provinces.
“We are thrilled to team up with Starbucks,” said Neo Zhang, co-founder of Guohe Ad. “Guohe selected a few high quality mobile apps for this ad campaign and the feedback is very encouraging. We will continue to explore how we can better serve both developers and advertisers.”
“It is the first time for Starbucks to tap mobile advertising in China and it is really an impressive campaign,” said Lu Huang, Marketing Director and President of Starbucks Coffee Shanghai. “The ad targeting and integration of social media efficiently helped Starbucks to convert mobile users into our real customers, it also enabled Starbucks to celebrate Christmas with customers in the online and offline world, and communicate the idea of Starbucks fourth place experiences.”