Staples Embracing New Facebook Messenger Features

In conjunction with F8 — Facebook’s annual global developer conference — Staples, Inc. announced Tuesday that it has enabled Facebook Messenger functionalities on its mobile website.

This effort, we’re told, will allow Staples customers to use Messenger to enhance their shopping session.

After signing up to connect on Messenger, customers will have the ability to chat with sales specialists and customer service to get shopping assistance and post-sales support, with quick responses to their questions, Staples said in Tuesday’s news release.

Additionally, customers would also be able to opt-in to receive personalized updates, like order confirmation and shipment notifications, directly in Messenger.

The features are only available on Staples’ mobile website to begin with, but will be rolled out to tablet and desktop users in the coming months.

“Staples customers are increasingly turning to Messenger to interact with our brand, and by adding these capabilities, we’re making it easier for them to connect with us and keep tabs on their order whenever and wherever they want,” said Faisal Masud, executive vice president of global e-commerce at Staples, Inc. “We see Messenger as another extension of our omnichannel offering, letting businesses leverage the power of our e-commerce, social media and customer service capabilities to have the best shopping experience possible.”