We’ve just received word that Act-On Software, a leading provider of marketing automation for small and mid-sized businesses, has received ‘Built for NetSuite’ verification for its Act-On marketing automation SuiteApp.
SuiteApp, built using NetSuite’s SuiteCloud Computing Platform, offers lead generation, nurturing, scoring, and management capabilities for both sales and marketing.
“Built for NetSuite is a program that provides NetSuite SuiteCloud Developer Network (SDN) partners with the information, resources, and methodology needed to verify that their applications and integrations, built using the NetSuite SuiteCloud Computing Platform, meet NetSuite’s standards and best practices,” according to a company press release. “The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps meet company standards.”
It’s a multi-purpose app.
“The Act-On SuiteApp allows NetSuite users to harness the power of marketing automation across the customer lifecycle — for acquisition, retention and expansion initiatives.”
According to the company, marketers can use Act-On to create sophisticated marketing campaigns across email, web, mobile, and social, leveraging data they gather on their buyers’ behaviors and interests to automate marketing campaigns specific to the actions prospects take.
“Companies of all sizes and across all industry verticals can leverage the Act-On SuiteApp to generate, score, and nurture leads to more efficiently grow their business,” said Gal Josefsberg, VP of Product Management at Act-On Software. “Seamless integration between Act-On Marketing Automation and NetSuite gives users access to actionable data and reporting to help close deals quicker and with fewer resources.”