On Monday, SSI announced that it has teamed up with SessionM to announce a new panel application called mTHOUGHTS.
Members of SSI’s mTHOUGHTS program will earn SessionM’s loyalty currency, mPLUS Rewards. How so? By “participating in surveys and location-based activities like retail store audits.”
We’re told that the app works on Android and iOS phones and tablets.
mTHOUGHTS adds yet another component to the most comprehensive mobile research solution suite available. SSI’s Mobile Solution combines a robust mobile panel with a geo-enabled data collection app and innovative mobile-optimized survey programming.
“Today’s announcement expands the reach and capacity of SSI Proximity Sample, a combination of geo-location capabilities and SSI QuickThoughts, our mobile data solution,” said Saran Ganesh, SSI’s director of mobile product marketing, in a statement emailed to MMW. “This new program helps SSI expand our mobile offering to our clients. SessionM continues to prove that mobile is a central point for member engagement and its loyalty platform creates personalized consumer relationships assuring SSI a more qualified and engaged participant.”
