Beginning Thursday, coffee drinkers across the United States are now able to purchase their Starbucks beverages and goodies using the Square Wallet application.
The app works with both iOS and Android-powered devices. Best of all, the coverage is exceptionally comprehensive, as the mobile payment options extend to all 7,000 Starbucks stores in operation.
“We look forward to continuing to create amazing connections with our customers – both in our stores and outside of our stores and offering our customers choices in how they want to pay,” says Adam Brotman, Starbucks chief digital officer.
Starbucks was the first national retailer to offer its own mobile payment technology combined with a world-class loyalty program in January 2011, and we have seen a tremendous response from our customers with more than 100 million mobile transactions occurring in our U.S. stores since its launch.
It should be noted that this Starbucks effort will be good for local businesses, as well. The Starbucks Digital Network in Starbucks stores will feature the “Square directory” so customers can discover neighborhood businesses near their favorite Starbucks store.