Sprint Rolls Out Unlimited Text Program

Sprint Send LoveI just caught the commercial during the Patriots Chargers game. Sprint, on the heels of announcing 4000 layoffs and shuttering 125 retail locations has launched a nationwide unlimited text plan for $10 per month. It’s a great looking campaign for a company that had an incredibly difficult week.

They also announced a $200 million dollar accounting charge that will be associated with the severances and layoffs. That’s a lot a scratch for a company that is struggling. Not that layoffs are ever good but it’s nice to see a company come up with severance and in this case it appears to be a considerable amount.