Sprint Offers Personalized Names as Alternatives to Phone Numbers

On Monday, Sprint became the first U.S. mobile carrier to offer a new service called StarStar Me that lets customers use a name they choose in place of their mobile telephone number.

What is StarStar exactly? Here’s how the nation’s third largest mobile operator describes the platform:

Imagine meeting someone and instead of telling them 10 hard-to-remember digits, giving them your own memorable mobile number, like **SARAH (**72724) or **CHLOE (**24563). StarStar Me allows consumers to choose a name, nickname or unique word in place of their mobile phone number – then people can call them on their mobile phone by simply tapping the star key twice on the phone’s keypad, followed by the name, nickname, or unique word they chose, using keypad letters or characters.

StarStar Me also offers users the ability to automatically respond to calls with a custom text message when they’re busy.

“Sprint customers will be the first people to get StarStar Me,” said Kevin McGinnis, an executive with Sprint. “We expect this service to be especially popular with professionals, students and family customers, who can tailor its use to their individual preferences, lifestyles and interests with a few simple clicks.”

To give StarStar Me a shot, Sprint customers can call **ME (**63) on their mobile phone or click here.