Sprint has just confirmed its acquisition of app developer Handmark and its social and mobile advertising subsidiary OneLouder.
According to the nation’s third largest wireless carrier, the acquired company is located only 20 miles north of Sprint’s headquarters in Overland Park, Kansas.
Sprint says the purchase is designed to bolster its advertising platform, Pinsight Media+.
Although the deal was closed last month, talks were initiated well over a year ago. However, we still have no details of the financial terms involved with the acquisitions.
“Bringing the capabilities of Handmark and OneLouder in-house is an exciting move as we position Sprint for market leadership in emerging categories,” Mike Cooley, vice president of New Ventures at Sprint, said Monday. “The business, culture and technology they bring will be a huge asset to our business, and ultimately the customers of Pinsight Media+.”