Sprint has announced a new partnership with health monitoring systems provider BodyMedia and the result of which could be a newer, healthier you.
At least that’s the pitch that Sprint and BodyMedia are trying to make in a clear effort to capitalize on the fitness frenzies that usually accompany the start of a new year via millions of resolutions made in regard to weigh loss and greater physical fitness.
Kicking off 2011 with the announced partnership, Sprint says BodyMedia will expand its product portfolio deep into mobile territory as consumers continue to seek out the latest in “mobile health solutions.”
BodyMedia, Inc., a maker of wearable body monitoring and weight management systems and a founding Sprint ID partner, currently offers several devices that track an individual’s calorie burn, activity levels and sleep to help consumers tailor their habits to lead healthier lives. Thanks to the new partnership, however, Sprint’s 3G network and location-based services will power a new line of embedded wireless BodyMedia FIT Armbands and future wearable body monitors, set to launch this year.
The first generation connected Armband will still be worn around the upper left arm to collect health and fitness data, but now it will use the M2M platform to wirelessly send that information to the users’ smartphones where mobile application can provide near real-time feedback and analysis.
The new offerings born of the Sprint and BodyMedia coupling will be on display beginning this Thursday, January 6th 2010 at the Consumer Electronics Show in Las Vegas.