Sprint and Time Inc. Form Mobile Alliance

Sprint and Time Inc. have just announced a mobile content, advertising and retail alliance.

As part of the arrangement, Time Inc. will deliver its branded content within a customizable section of the SprintZone application on select Sprint devices.

We are told that customers can expect the latest entertainment, lifestyle, sports and business news.

The content experience within SprintZone will be updated in real time, pulling content from Time Inc.’s brands, including stories, photography and videos. Users will be able to customize their content and experience by brand.

If you’re wondering if mobile advertising will have a role in all of this, you are correct.

Time Inc. and Sprint will also collaborate on mobile advertising solutions leveraging Time Inc.’s mobile network of 20 million and Pinsight Media+, Sprint’s targeted advertising service.

“Time Inc. is home to some of the biggest consumer media brands, and our audiences are seeking out our content on every mobile platform available,” says Cyrus Beagley, senior vice president and general manager of Time Inc.’s Advertising Sales & Marketing Group. “We are thrilled that our arrangement with Sprint will make content from People, Sports Illustrated, Entertainment Weekly and other brands available to an even broader, highly engaged mobile audience.”