Enterprise social tech firm Sprinklr, Inc. just announced its acquisition of Booshaka, an advanced audience segmentation and management platform.
Booshaka is known for its work aiding marketers by linking customer data automatically across social, web, mobile, ecommerce, and CRM systems to optimize engagement and drive revenue.
“The addition of Booshaka technology to Sprinklr’s Experience Cloud — a new class of enterprise software that helps employees across the front office come together and engage with customers through one unified platform –will ultimately allow brands to apply real-time audience segmentation to social data in order to better understand their audiences and deliver improved experiences from brand advertising to customer care,” according to the formal announcement shared with MMW.
Booshaka’s sophisticated one-click connector technology culls data from leading technology platforms — including ExactTarget, Marketo, Shopify, and Stripe — and automatically generates smart segments from customer activity that sync to Facebook and Twitter as custom audiences.
“Effective experience management cannot happen without fully understanding customers across channels, and the ability to use those insights to serve them — quickly, and at scale — in a relevant, personal way,” said Simon Mansell, GM of Paid and Services, Sprinklr. “As the only enterprise software platform that helps brands manage owned, earned, and paid social media all in one place, applying real-time audience segmentation to social data will be incredibly additive to every part of our business over time.”
Sprinklr’s acquisition of Booshaka, which has worked with clients like Unilever, A+E Networks, and Rue La La, comes at a time when Sprinklr’s paid offering, bolstered by the 2014 acquisition of TBG Digital, is seeing significant growth.
Booshaka’s team of 10 is slated to move into Sprinklr’s San Francisco office.