Spring Has Sprung for Digital Marketing in Shopping Malls

MMW learned this week that Spring — a platform that connects digital marketing with real-time payment data and in-store sales — has secured partnerships with four of the nation’s largest shopping mall operators, expanding the reach of the network to over 300 malls across all 50 states. “These partnerships with Simon Property Group, Starwood Retail …   Read More

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hand-credit-cardMMW learned this week that Spring — a platform that connects digital marketing with real-time payment data and in-store sales — has secured partnerships with four of the nation’s largest shopping mall operators, expanding the reach of the network to over 300 malls across all 50 states.

“These partnerships with Simon Property Group, Starwood Retail Partners, Taubman Centers and Pennsylvania Real Estate Investment Trust (PREIT) allow the mall operators to offer mall-wide loyalty programs to their shoppers while also providing their retailers with access to high-intent shoppers while they are in the mall,” a statement emailed to MMW reads.

With the addition of these four mall operators, Spring has created a network with access to over $60 billion in annual consumer spending across thousands of retailers and over 1 billion consumer store visits annually.

“Malls are the natural extension for the Spring Network and it will change the way retailers market to shoppers coming into each property,” said Bruce Mitchell, Founder and Chief Executive Officer of Spring. “By implementing the Spring platform, Simon, Starwood, Taubman, PREIT and their retailers can provide customers with tailored promotions and be able to see the full lifecycle from presentation of the ad to an in-store purchase and ongoing, repeat in-store purchases.”

To learn more about about the Spring platform, click here.

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