Spartacus Joins AT&T Mobile Barcode Services

Spartacus: Gods of the Arena – the hit premium cable series from Starz – is going mobile.

Building on its already established business relationships with AT&T U-Verse, Starz Entertainment has entered into an agreement with AT&T to join the AT&T Mobile Barcode Services Charter Program as the first TV member.

The move comes as Starz continues to build its slate of popular original programming to better compete with other premium cable juggernauts like HBO and Showtime.

According to the official announcement from Starz, the cable network will implement AT&T mobile barcode solutions in select print and outdoor advertising during the charter program with the goal of increasing awareness of its burgeoning original programming and create opportunities to drive premium subscription sales through its cable, satellite and Telco affiliates.

Speaking to the network’s hopes for the new mobile endeavor, executives for Starz say they “will experiment with the mobile technology and gauge its efficacy in reaching effectively interested customers with special offers.”

“Starz is pleased to be AT&T’s first TV network programming member for this program,” said Jennifer Schouten, vice president, affiliate sales and marketing at Starz Entertainment. “AT&T Mobile Barcode technology provides our subscribers and prospects immediate information on programming, services, and special offers and it gives them a convenient way to order Starz via mobile devices. Starz plans to offer this new mobile marketing technology to all of our business affiliates as an enhancement to joint marketing campaigns.”

“We’re excited to work with Starz to develop this new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world,” said Chris Hill, Vice President of Advance Mobility Enterprise Solutions, AT&T Business Solutions. “We intend to continue to help our business customers create measurable and fully managed brand experiences with mobile barcodes to better interact with their consumers – a trend we anticipate will grow this year.”