Spanish Mobile Advertising Campaign For Audi Sees 50,000 Impressions In A Matter Of Days

A recent mobile advertising campaign for Audi’s new A1 model in Spain achieved impressive results in a matter of days using a rich media video ad unit recently introduced by TAPTAP Networks and GoldSpot Media — two leading mobile video solution providers in Spain. The new format used in the Audi campaign is the result …   Read More

4475 2
4475 2

A recent mobile advertising campaign for Audi’s new A1 model in Spain achieved impressive results in a matter of days using a rich media video ad unit recently introduced by TAPTAP Networks and GoldSpot Media — two leading mobile video solution providers in Spain.

The new format used in the Audi campaign is the result of a recent collaboration between the aforementioned companies, including interstitial video and video banners ads.  At the heart of the solution is a way to re-purpose TV commercials into mobile video campaigns for mobile apps and the mobile Web.  Both video solutions allow users to watch a commercial on their mobile device while loading at app startup or while navigating through apps.

The campaign in question was ran in Spain’s leading iPhone sports application AS.com, and engaged users with a full-screen video interstitial upon starting the app. The campaign quickly saw huge success, garnering more than 50,000 impressions in just a few days and achieving more than eight seconds of average viewing time per user.

“We’re extremely happy with the initial campaign results.  Many more top tier brands are interested in trying these new video formats in the short term,” said Alvaro del Castillo, CEO of TAPTAP Networks.  “Advertisers are looking for new ways to stand out in a fragmented media landscape and we’ve found that mobile video provides the best opportunity to generate great awareness and strong brand recognition with the mobile audience.”

In this article

2 comments

  1. Andre

    Hi im looking for contact details of advertising company doing advertising for audi, i have a great idea for an advertisement…….andreels@rocketmail.com

  2. Robert Sanchez

    Those are some very impressive results for that campaign, thank you for the article! SMS provides you with the greatest reach for potential customers as every phone out in the world today is SMS capable. Anything that requires advanced capabilities will immediately shrink your potential user base, so although mobile apps and web sites are certainly an important part of the mix, a solid SMS messaging platform will likely provide the greatest return. At Globaltel Media, our customers have enjoyed great success in launching customized SMS-based marketing campaigns. Utilizing the real-time response rate tracking of our solutions, our customers have been able to better tailor their respective campaigns to drive increased results. As long as companies respect consumers' rights to privacy and avoid spamming, we should continue to see an increase in the adoption of SMS-based marketing worldwide. Of course a dynamic, comprehensive approach to marketing is best, but SMS can sure play a crucial role.

Comments are closed.