Sowing Wild Oats: Quaker Joins Other Marketers in Use of Augmented Reality For Cross-Channel Engagement

Sowing Wild Oats Quaker Joins Other Marketers in Use of Augmented Reality For Cross-Channel EngagementEat your oatmeal. It’s good for you. Not to mention that now you can join the high tech world of augmented reality and take a wild selfie to grab extra goodies.

Following the lead of other major marketers, the Quaker Oats Company is now using the Blippar augmented reality app capabilities to drive online engagement among younger consumers.

Now customers can scan the Quaker man on company packaging with their smartphones and snap a “milk mustache selfie” to unlock Quaker recipes. It’s part of the strategy of consumer packaged goods companies that are tapping technological tools to drive brand awareness and attract millennials whose phones are an integral way they interact with the world.

Consumers who download the Blippar app can scan the Quaker man on the boxed packaging.

“The smartphone’s camera is then activated and users take a selfie. The augmented mustache then comes into play,” according to a post at Mobile Marketer. “Once the photo has been taken, users will be redirected to Quaker recipes, such as lemon blueberry oatmeal muffins, a protein-packed berry burst smoothie, banana bread oatmeal and more. While Quaker features recipes on its box packages, the brand is attempting to be innovative and incorporate technology in its very physical brand.”

The Blippar app also helped to push offline consumers to online through both on-pack and in-store and united conversations with a single hashtag of #QuakerwithMilk.

Quaker is another in a growing list of companies employing the tech to tap into cross-channel marketing opportunities.