If we at MMW weren’t already set to hit Austin, Texas this week to take in and cover all the action from the South by Southwest 2015 convention, we certainly know where we would have been otherwise — checking out the biggest event in culture and entertainment from the new SXSW original content network.
SXSW has just launched SXSW On, a free, on-demand streaming network that features “dynamic original programming along with live and archival performances, interviews and talks from the SXSW Music, Film and Interactive conference.”
We’re told that SXSW is coming to Roku players in the U.S., Canada, U.K. and Republic of Ireland, as well as Roku TV models in the U.S.
The network’s custom-designed Roku channel, along with its platform on sxsw.com and YouTube, will give millions of viewers worldwide access to content that embraces the look, feel and spirit of SXSW.
“Roku is one of the leading streaming platforms and we’re incredibly excited to bring SXSW into living rooms of Roku customers around the world,” says SXSW Director of Technology Scott Wilcox. “Having a dedicated network of original programming through the lens of SXSW is a leap forward for our organization and promises a bright future as a provider in the media landscape.”
Be sure to stay with MMW all this week and next as we bring you exclusive news and insight directly from the floor at SXSW 2015.
To check out SXSW On, click here.