On Monday, the team at Modern Marketing Partners, a full-service, business-to-business marketing agency based in the Chicago region, told MMW that they’ve just launched a software technology marketing practice.
The goal of the initiative? To provide category expertise and complete marketing services to software publishers, channel partners, IT services firms, cloud and mobile solution providers, and related technology brands.
Such services are increasingly important in modern times. And the Modern Marketing Partners crew is ready to seize the opportunity.
“Software technology is changing rapidly, and requires very specialized marketing to maximize success,” explains Neil M. Brown, Chief Marketing Officer. “Modern Marketing Partners is committed to the category, and seeks to develop our practice with forward-thinking brands.”