SociallyMined, an industry leader for producing results-driven digital campaigns, has revealed a list of the top 4 tips for trades associations to enhance their digital brands in 2018.
And what are those 4 tips, you ask? Here goes…
1. Find your Audience. Many trade associations are on a tight budget and don’t have resources for a full time social media team. Often a trade association’s social media presence is just a placeholder and doesn’t provide strategic content to the right audience.
2. Get out of your Comfort Zone. Video and mobile are scary words but you may have noticed that a lot of content on the interest is trending more visual. You may have also realized that more people are digesting content on their phones more than a traditional computer.
3. Find your Influencers. Social media influencers can be big stars but sometimes smaller, less known people can be just as influential on social media for your issue or brand.
4. Monitor your Sentiment. As a trade association, you are representing an entire industry to policy makers and the general public. It is important to monitor what people are saying about your industry.
As you might have guessed, SociallyMinded offers up a host of tools and resources to help organizations act on these tips. To learn more, click here.