Barcode Hero, the social shopping iPhone application that aims to “bring the best of Online shopping to in-store shopping,” has released its 2.0 update.
The app, which was created by Amazon.com veterans Blake Scholl and Jason Crawford, aims at “providing new and better ways for customers to find, discover, and buy products in physical stores.” Dubbing itself “more valuable than just a price comparison tool,” it lets shoppers research products they’re thinking about purchasing, gathering comments from friends and experts on those products and providing social-feedback on products before they buy — all on their mobile phones while standing in front of physical products in physical retail stores.
Users become part of a community, scanning the barcode of products they like and adding their comments, which can be passed along to friends over Facebook and Twitter. Those that really become engaged can become the “king” or the acknowledged expert in a category. New for version 2.0, users can now search by category, submit and see user-submitted product photos, create wish-lists that can be shared, and link to Twitter for additional sharing opportunities.
The updated version of Barcode Hero is available now from the Apple App Store [iTunes Link]. We’ve embedded a demo video below, as well as full details on the updates for version 2.0…
Barcode Hero 2.0 Features
- Share your wish list with friends and family — Now you can share your Barcode Hero wish list with any one you choose. Just tap share on your wish list to publish to Facebook, Twitter, or share via email or SMS.
- More helpful item detail pages — When you scan or browse to an item in Barcode Hero, you’ll now see a summary of how many other Barcode Hero users have purchased it, or recommended it along with helpful comments. You’ll also see a wider range of recommended similar products along with helpful price comparison details right on the page.
- Browse and search for products by category — Don’t have a product to scan? Looking for a great gift idea, perhaps a gadget or a nice bottle of wine? Barcode Hero can help. Simply tap browse and search for products recommended by authentic users in the Barcode Hero community.
- See the best price for an item after scanning — Barcode Hero now offers more price comparisons for a wider range of products directly on the item detail page. Simply scan an item to immediately see the best price for that product. Barcode Hero can help you find the best product for the best price.
- Earn points for adding product photos — You can now take and add your own photos for products and earn points towards expert status for doing so. Be the first to add a photo for a product and earn extra points!
- More easily discover friends who use Barcode Hero for more recommendations — Barcode Hero now gives you the option to see which friends in your address book are using Barcode Hero and to connect with them in the app. More friends in Barcode Hero means more social product recommendations.
- Share your great product discoveries with friends on Twitter — Find a great bottle of wine or a steal that your friends will love? Easily share it on Twitter so all your followers can find out about it.