Social networks have become the new animal kingdom.
According to an eye-opening (and head-scratching) new study commissioned by Neil Brettell, director of animal insurer PetPlan, “animals are more popular than celebrities on Facebook and other social networking sites.”
And the data proves it.
Would you believe that one in ten British pets – mostly dogs and cats – now have their own social media profile on Facebook, Twitter or YouTube? What’s more, well over half of all UK pet owners use social media to share their animal pictures and stories with the rest of us.
The explosion of “connected pets” has resulted in a number of owners joining dedicated sites, reports the UK Telegraph, with names such as Critter, Catster and Doggie Dating.
Others have also set up entire websites devoted specifically to their pets, many of which have raised money for rescue centers or animal welfare charities.
Without question, social networking junkies have taken notice of this new pet-friendly social web phenomenon.
“This new social petworking trend is further proof of the UK’s love of their pets,” says Brettell. “With our mutts and moggies becoming more popular than celebrities on Facebook and other social networking sites, we predict this trend is only going to get bigger.”