Skip to content
May 29, 2023
Mobile Marketing Watch

Mobile Marketing Watch

  • Mobile Marketing
    • Mobile Commerce
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Spam
    • Mobile Payments
  • Advertising
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Smartphones
    • Mobile Devices
    • Tablet Devices
  • Resources
    • Infographics
    • News
  • Mobile Retail
  • Social Media
  • Home
  • Social Network for Travelers Takes Flight
  • Announcements
  • Marketing Strategy
  • Mobile Devices
  • Mobile Social
  • News
  • Platforms
  • Resources

Social Network for Travelers Takes Flight

MikeR9 years ago02 mins

Social Network for Travelers Takes FlightVirgin America airlines is in the process of launching a new social network exclusive to the airline that will make the friendly skies even friendlier.

The platform, we’re told, allows passengers to connect – mostly for professional benefits – on their flights.

They created the network through Here On Biz, a social proximity app (exclusive to iOS) that pairs LinkedIn with location data.

NativeMobile reports that the Virgin network works not only during flights but also at airports.

“Travelers simply have to download the Here On Biz app to appear on the network, thus eliminating the possibility of people finding you if you prefer to not be found,” writes report author Rebecca Novak.

To promote the social network, Virgin is offering complimentary in-flight WiFi access until July 2014 and a “Network on the Fly” sale promoting discounts associated with the network.

Luanne Calvert, chief marketing officer of Virgin America, said that because the company is based out of Silicon Valley and thus has many tech-focused customers, it made sense to create the network.

Tagged: airline airport mobile NativeMobile professionals social media social network Virgin Airlines

Post navigation

Previous: Spireon and Sprint Team Up for Mobile Targeting
Next: Longtime Apple CFO to Retire in September

Related News

5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

EmmaM4 years ago3 months ago 0

How Flutter Looks Set to Transform Android and iOS App Development

EmmaM4 years ago3 months ago 0

Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai

ChristaH5 years ago3 months ago 0

Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
All Rights Reserved 2023. Powered By BlazeThemes.