Nielsen Rolling Out Measuring Tape for Snapchat Ad Campaigns
Nielsen announced ahead of the weekend that Snapchat has selected Nielsen Digital Ad Ratings to measure the audiences of its…
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Facebook Messenger: The Bearer of Ad News?
Facebook users were full of opinions over the weekend following news that Facebook may soon place ads in its Messenger…
TopTrack Aiming to ‘Disrupt’ Music Industry Via Social Media
TopTrack LLC, a producer of mobile Apps, has just announced the launch of a 1st-of-its-kind music app called TopTrack. The…
Infographic: The Do’s and Don’ts of Social Media Market Research
“Social media research and insight is a powerful tool for companies in this day and age, and in 2016, it’s…
The Social Media Monster: More Than Half of Americans Will Log into Facebook This Year
Let’s face it, Facebook is a force to be reckoned with these days. The social site will retain its dominant…
LinkedIn Loses Ground on Wall Street After Latest Earnings Report
LinkedIn is losing ground on Wall Street this week after reporting fourth-quarter earnings and revenue that, despite topping analyst estimates,…
From Zero to Zoom in a Year: Instagram on Track to Serve a Billion Ads by Quarter’s End
It’s a success story, all right. A legitimate, blockbuster, zero-to-zoom accomplishment. Instagram advertising is going through the roof — and…
Nielsen Brings Measuring Tape to Twitter and Facebook
On Wednesday, Nielsen announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time….
Pinterest, SparkPost Partner to Personalize Email Campaigns
According to an announcement shared this week with MMW, the team at Pinterest and SparkPost have teamed up for the…