Power of Social Media Technology Empowers Publishers
MMW recently learned that the Independent Book Publishers Association (IBPA) has revealed an updated, user-friendly web portal for its over…
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The 10 Rules of Effective Marketing on Facebook
Everyone, it seems, is marketing through Facebook these days. But not everyone is doing it effectively. With 2017 fast approaching,…
Verint Brings Holistic Approach to Social Media Management
Verint Systems Inc. announced Monday enhancements to its Social Engagement solution. The software, we’re told, supports an integrated multi-departmental approach…
Apsalar Tapped for Pinterest Marketing Partners Program
Apsalar, an app ROI platform that helps mobile marketers drive growth, has announced that it has been named to the…
Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear,…
No Bots About It: The Bot Revolution Sweeping Across Social Media
The social media bot revolution is now underway. And the folks at a company called imperson are among those leading…
Video Marketing Expert Weighs in on Instagram Video Length Extension
The following is a guest contributed post from Cole Vineyard, Senior Marketing Manager of Filmora and FilmoraGo. In March, Instagram…
Touch Technology Makes a Splash in Mobile Advertising
Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video….
360WiseMedia Aims to Make Social Media Marketing Affordable
“We need to change the way the media is fed. The 360WISE brand and 360WiseMedia are dedicated to disrupting positive…
Pin This: Social Site Pinterest Now Testing Video Ads
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video…