What marketing venues are hot and should be at the top of the list of savvy advertisers?
Social and mobile. Those are now the top spending categories for marketers, according to a new global survey of 5,000 industry insiders.
The second annual “State of Marketing” report from Salesforce indicates that “the customer relationship management company found 70 percent of global marketers plan to increase their budgets on social media advertising,” according to a post at Warc.
There has been a huge leap in social media moxie. The new report shows that 64 percent currently consider social media a huge boon to marketing both products and services. That’s way up from last year’s report, when just 25 percent thought social was critical.
Mobile is also increasingly seen as a necessary component of any well-designed marketing strategies. Today, 68 percent are active in the mobile space, up from 48 percent in 2014. Another 65 percent plan to increase spending for more mobile push notifications.
“The future of marketing is building cohesive customer journeys across sales, service and marketing interactions,” commented Scott McCorkle, CEO of Salesforce Marketing Cloud. “It is more important than ever to connect with each person interacting with your brand, and personalize journeys based on their actions and preferences.”
And one more thing: email still matters.
“Email continues to be regarded as a key digital marketing engine,” added Warc. “Almost three-quarters (73 percent) of marketers agree that email is core to their business while 92 percent say email produces a return on investment.”