Many business owners choose to manage their own social media marketing, but too often it ends up on the back burner with all the other obligations life and work throw their way. To make social media marketing easier to manage, consider the tips below as suggested by the mobile payments aficionados at PayAnywhere.
Post On A Regular Basis
While you don’t want to over post, it is not good to under post either. Set a goal to post and respond to social media messages and comments at a specific time each day. This could be first thing in the morning, and at end of day. To speed up the process you can utilize an automated scheduler to automate your general posts. However, there is no way to automate personalized responses.
Market Your Promotions And Special Events
While you don’t want all of your social media posts to be product or sales related, you also don’t want to forget to let your friends and followers know about upcoming promotions, sales, and events. Even consider posting incentives such as “The 500th person to like your page” will receive a $20 off their next purchase.
Don’t Underestimate Social Media Marketing
Sometimes measuring the success of your social media marketing can be a challenge. While you can view the analytics of many social media platforms, not all have detailed analytics. Nonetheless, having a social media presence is an expectation in today’s tech savvy world. Businesses without a social media presence may be assumed less relevant by prospective clients and customers—and the number of friends and followers you gain speaks volumes about your brand or business.
