On Sunday, World Wrestling Entertainment’s presentation of WrestleMania 28 broke no shortage of records. And social media played a major role in the accomplishment.
With a sellout crowd of 78,363 fans from all 50 states and 36 countries, the annual pop culture extravaganza became Miami’s Sun Life Stadium’s largest attended event and highest grossing entertainment event in history… as in, more than Super Bowls, Madonna concerts, etc.
Grossing $8.9 million, it was also the highest grossing live event in WWE history. The event was broadcast around the world on pay-per-view in more than 105 countries and 20 languages.
With a 12-month build up to last night’s main event between The Rock and John Cena, social media was used to hype the pay-per-view like no modern sports or entertainment event ever has.
Between Cena and The Rock, nearly four million people follow these two superstars on Twitter alone, let alone millions more on Facebook and elsewhere in the digital world.
“WrestleMania XXVIII in Miami-Dade County was an incredible event for WWE. WWE would like to thank our loyal fans, as well as the public and private sector partners for their tireless efforts to help make WrestleMania Week such a success,” said John P. Saboor, Senior Vice President of Special Events, WWE. “We now look forward to building on these achievements as we head to MetLife Stadium for WrestleMania XXIX next year.”
Did you watch WrestleMania 28 last night? If so, were you participating in the Twitter-centric theme of the night?