Innovation abounds in the realm of social media and mobile marketing today. And nowhere is that more apparent than in the partnerships that are forged in hopes of expanding the reach of a digital marketing effort.
According to a statement provided to MMW, as part of Pace University’s Media Storm master’s degree program in social media and mobile marketing, “students will take part in developing an innovative social campaign for the second season of SundanceTV’s ‘The Red Road.’
This represents the first time any television network has partnered with the university’s Media Storm program.
The popular returning show premieres April 2nd at 10/9c.
The multi-media plan will include social media strategy, social networks, mobile apps, contests, user-generated content, blogger outreach, paid media, contests, games and experiential elements partially or fully created by Pace University students led by Professor Randi Priluck. Presentations will be submitted via video and, once reviewed by Priluck, will be sent to the Media Storm / SundanceTV teams to choose a winner. The winners will have the opportunity to have some or all of their projects weaved within the overall social plan for “The Red Road.”
“Pace University continues to be a leader in experiential learning, and we are thrilled to see our partnership with Media Storm and SundanceTV take flight,” says Neil Braun, Dean of the Lubin School of Business and former president of the NBC Network and CEO of Viacom Entertainment. “We are thrilled to have the opportunity to work with SundanceTV and provide our students with a truly hands-on academic program.”