Social Game Publisher Drops Facebook to Pursue iOS, Android

In what comes as another indication that social game publishers still prefer native mobile apps to social networking platforms, Wooga – a popular and growing publisher of mobile games – is changing its dependence level on Facebook, at least for now. Moving forward, Wooga will emphasize native releases where the mobile masses best engage with …   Read More

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In what comes as another indication that social game publishers still prefer native mobile apps to social networking platforms, Wooga – a popular and growing publisher of mobile games – is changing its dependence level on Facebook, at least for now.

Moving forward, Wooga will emphasize native releases where the mobile masses best engage with games – on iOS and Android.

A rep for Facebook tells MMW that Wooga is “handing HTML5 development of the game over to the open source community… The only update is that they’re releasing an open source version of Magic Land as Pocket Land. The original game, Magic Land, is still integrated with Facebook.”

The decision comes after Wooga became one of the first leading names in the space to embrace Facebook’s expansion of platform APIs and dev tools late last fall.

But that was then.

Not only did Wooga not get much bang for its buck, the retention rate was reportedly pitiful – something not helped by alleged technical glitches on Facebook’s part.

So the decision to de-emphasize Facebook was finally made. And Wooga appears optimistic about moving forward.

“Given the excitement around [HTML5], the buzz in the media, the buzz among engineers you’d bump into at conferences, it would have been absurd not to at least test the technology,” said Wooga executive Philipp Moeser this week. “The mobile app market is a billion-dollar business that HTML5 could significantly disrupt. It has the potential to be a complete game changer, but the technology is not there yet.”

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