The importance of mobile marketing behind the 2010 FIFA World Cup is clear to all excited about the upcoming Soccerex 2008 in South Africa later this month.
Even if you’re not a soccer fan (like myself) it will be interesting to see how mobile marketing is molded into a viable tool for this major sporting event.
As It turns out, FIFA and Soccerex have assembled a panel of industry leaders to highlight the importance of this during a panel entitled “Mobile Communications in Africa and Beyond: The Key to Reaching Fans at the 2010 FIFA World Cup.”
This will feature senior figures from FIFA, mobile phone giant Ericsson and Perform. Heading up this panel will be Niclas Ericson (Director, TV Division, FIFA), who will outline the importance of fan communication via this media platform and the opportunities this poses ahead of 2010.
The next FIFA World Cup is expected to push forward interaction via many different communication technologies, including full match broadcasts on mobiles.
As a relatively new broadcasting medium, Niclas Ericson will reveal the world governing body of soccer’s stance on the activation of event mobile broadcasting rights.
This conference panel will provide Soccerex delegates an expert consultation session on mobile marketing strategies, focusing on South Africa’s rapidly developing telecommunications market.
The three-day Soccerex, the world’s biggest football exhibition kicks off in Johannesburg on November 23.
