The team at Snipp Interactive, a global provider of mobile marketing solutions, tells MMW that they have just launched their first Canadian marketing program — a bilingual sweepstakes promotion.
The client, we’re told, is a “leading confectionery manufacturer.”
So how does the campaign work? Here’s what we know:
The campaign was set up using Snipp’s proprietary SnippWin and SnippCheck platforms, and has both English and French versions for the Canadian market. Consumers who purchase qualifying products at convenience stores can snap and submit a picture of their receipt online to receive an entry into a Sweepstakes for a chance to win one of three cross-country road trips and other exciting instant-win prizes.
Atul Sabharwal, CEO of Snipp, says that he and his team are stoked about the launch.
“We are excited to create a brand presence for Snipp in the Canadian market with the launch of our first promotion there,” Sabharwal says. “We had made a conscious decision to invest in sales and marketing to break into the Canadian market and I am very excited to see our efforts bearing fruit. We expect to do many more programs with brands in Canada and look forward to growing our presence there.”