Who would have expected Martha Stewart to join our frame of reference today?
Thanks to SnapTell, a provider of image recognition-based mobile marketing solutions, the Winter issue of Martha Stewart Weddings will be the first women’s magazine to utilize fully activated or “live” advertisements throughout the publication.
If you’re wondering what this means, you’re not alone.
When it hits the stands at the end of December, 2008, this fully interactive issue will “allow readers to snap a picture of any featured advertisement, send the picture to SnapTell and instantly get back content from an advertiser.”
SnapTell’s Snap.Send.Get solution provides advertisers with a broad reaching, compelling way to engage their audience. Content readers receive from advertisers can include coupons, video or photos, website links or product information. SnapTell’s Snap.Send.Get works with virtually all camera phones, does not require the consumer to download any special software and is an opt-in solution for the reader. It is also fully trackable, providing clear ROI for participating advertisers who optimize their ads with customized messages.
Although I’m a bit embarrassed to admit this, I personally can’t wait to give this a try. So if you see me at the newsstand reading Martha’s winter issue, please keep your snide comments to yourself. I’m merely doing some worked-related research.