It’s not easy making a name for yourself in the highly competitive worlds of social media and mobile messaging, but Snapchat has been equal to the task. More importantly, Snapchat’s primary audience is now teenagers, which is vital for achieving long-term success in any aspect of social communication in mobile.
According to polling conducted by NuVoodoo, as of July 2014, Snapchat’s user demographics and usage habits were revealed.
“Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly,” eMarketer summarizes. “Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.”
While capturing the attention of youth is essential, Snapchat is still investing time and energy in building a comprehensive user base – something that could make the platform more lucrative should it ultimately entertain serious bids for acquisition.