Snap Into It: Global Gaming Giant Embraces Social Platform

snapchatMGW reported this week that Snapchat has a high profile new member from the gaming world.

Ahead of the Global Gaming Expo (G2E) September 27-29 and two Get to Know Gaming events this month, the American Gaming Association (AGA) is launching Snapchat, a social media tool whose users consist mostly of millennials but is increasingly popular across other generations.

So why now?

The objective, we’re told, is to provide a “behind-the-scenes look at key gaming events. During G2E, the social media tool will feature exclusive content that highlights AGA members, from the show floor and education sessions to the main stage and the press room.”

“Just as the gaming industry is always looking for innovative ways to reach new customers, AGA continuously seeks to advocate for the industry through cutting-edge tools,” said Sara Rayme, senior vice president of public affairs. “We look forward to engaging AGA members and the public with this fun, effective tool that will expand the reach of important events like G2E.”

Through a geographical-based Snapchat filter, or unique graphic, G2E attendees will be able to promote the show and collect photos and videos under the G2E banner, the AGA said in a news release this week.