SMS Traffic Exploded Election Night in Key Battleground States

We expected for months before Tuesday’s election that mobile devices would play a huge role in the American political process this week.

As MMW reported yesterday, mobile devices were indeed integral in how Americans followed the returns as they came in Tuesday.

Now we’re also learning that mobile was significant in how people communicated during the election night festivities.

Sybase 365, the mobile services arm of SAP and the global leader in mobile interconnection and mobile commerce services, reported significant text messaging (SMS) traffic between 6:00 p.m. on Tuesday until 4:00 a.m. EST as Americans share their reactions to the election results.

In particular, battleground states are where the most SMS activity was logged. In fact, the swing state of Ohio saw major surges in SMS traffic almost exactly the same arc and reaction as the National data, the company reports.

Virginia and Florida also saw massive spikes in SMS traffic on Election night.

“SMS peaked at over 106,000 messages per second around 11:20 p.m. EST right after news organizations began calling Ohio and the election,” Sybase 365 says.