SMS Provider Tatango Launches Version 3.0

Text Message service provider Tatango has launched version 3.0 of its service and Website, placing more emphasis on small to medium sized businesses along with retaining its focus on messaging for groups and larger organizations. In a recent blog post, Tatango Founder and CEO Derek Johnson detailed the revamp to the company’s Website and various …   Read More

3581 9
3581 9

Text Message service provider Tatango has launched version 3.0 of its service and Website, placing more emphasis on small to medium sized businesses along with retaining its focus on messaging for groups and larger organizations.

In a recent blog post, Tatango Founder and CEO Derek Johnson detailed the revamp to the company’s Website and various resources — including the launch of a new SMS marketing newsletter, SMS marketing blog and a free 7-day trial of the company’s SMS marketing platform.

Though most of the updates were on the exterior in terms of Website design and updated resources, the company has slightly shifted focus to helping small and medium sized businesses get started with SMS marketing.  In its early days, the company primarily focused on group messaging via SMS, but has recognized the need for guidance and true opt-in SMS marketing on a smaller scale as well.

“Over the last couple of years we started to notice that a growing majority of our customers were small to medium size businesses, but our website and it’s features were more focused on groups and organizations,” explained Johnson.  “The launch of V3 has allowed us to better align with our current customer base, both visually and functionally.  I’m excited for both the future of tatango and SMS marketing, as I’ve seen both really start to gain significant mindshare of businesses already in the first half of 2011.”

We’ve long been a fan of Tatango and its founder, primarily for their long-standing dedication to true opt-in messaging and the fact that they place so much emphasis on educating businesses and the industry at large on the right way to leverage SMS.  Mr. Johnson regularly blogs on the subject and frequently calls out organizations that spam their customers and blatantly disregard best practices and regulation.

“Unlike a majority of our competitors, we don’t allow the practice of importing phone numbers into our platform,” continued Johnson.  “Every phone number in the Tatango platform must be opted-in through both a shortcode and mobile keyword. In addition, Tatango is one of the first SMS providers to by default insert “To opt-out reply STOP” at the bottom of each and every SMS campaign. We here at Tatango feel like the more proactive we are at fighting SMS SPAM, the more success our clients will have and the better the SMS marketing industry will be in the future.”

In this article

9 comments

  1. #FF FollowFriday: Derek Johnson On Mobile Text Marketing | mobilegroove

    […] June Derek’s company got even more coverage when it took the wraps off a new look, a new version of its service and a new emphasis on helping […]

  2. wireflex

    Send free sms worlwide from http://www.spy-sms.com

  3. Alan Jefton

    I found it funny that this article talks about how Tatango (who???) is scaling its service down to better service small and medium size companies… I mean, their service is as basic as it comes! Keyword subscription (no control over the auto respond message) and the ability to broadcast a message to the people who registered. This is so 2005 offering. People we are in 2010! Engage your clients! Text 2 Win, Text 2 vote, Text 2 Screen, Broadcast to focus group based on collected data, Collect data via a scripted conversation, send media files (not MMS, YUK!) via text messaging… This is version 3? What did you guys do in Version 1 and 2? Send smoke signals? Homing Pigeons? Show us innovation rather than reinvent the Wheel (yes as prehistoric as the wheel is so is this version 3) and call it refocus on small business and Medium size business. Unless Tatango is giving its service for free or a $9.99 per month, this one is definitely NOT a keeper.

    1. Derek Johnson

      Alan, I think you're missing where the market is for SMS marketing right now. We aren't in a features market, we're in a concept market. For the next couple of years we need to get the concept into the hands of businesses, without all the feature bloat. Additional features at this point in the market hold back everyone.

  4. Derek Johnson

    Thanks Charles for the nice words 🙂 Glad you are liking the Tatango service and we look forward to working with you into the future on your SMS campaigns.

  5. Erica

    Thank goodness for NO SMS Spam!!! Loves it! Great Job Tatango! 🙂

    1. Derek Johnson

      Thanks Erica, greatly appreciated. We hate SMS SPAM just as much as you do, that's why we're doing everything we can to prevent it here at Tatango.

    2. James G.

      Congrats Derek, but not one of the first. "Reply STOP to opt out" has been part of our program since inception. I do however applaud you on the fight against the SMS spam which plagues the industry and does damage to us all.

    3. Derek Johnson

      Sorry James, didn't know about you guys. You're on my radar now though 🙂

Comments are closed.