SMS Isn’t Just For Kids, 72% Of Adults Routinely Send Text Messages Too

A new survey out by Pew Research suggests American adults are just as addicted to text messaging as the younger generation, with the amount rising substantially over the past year. The survey found that roughly 72% of adult cell phone users send and receive text messages these days, up from 65% in September 2009.  This …   Read More

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A new survey out by Pew Research suggests American adults are just as addicted to text messaging as the younger generation, with the amount rising substantially over the past year.

The survey found that roughly 72% of adult cell phone users send and receive text messages these days, up from 65% in September 2009.  This still falls short of the 87% of teen cell users who text.  The research shows teens text 50 messages a day on average, which is five times more than the typical 10 text messages sent and received by adults per day.

“Texting among adults has reached the mainstream and the charge is being lead by African-Americans, Hispanics and young adults,” said Amanda Lenhart, Senior Research Specialist and author the report. “Of course, none of these adult groups hold a candle to teens when it comes to texting, who swamp adults in messages sent per day by a factor of 5.”

For the results, Pew used data from telephone interviews conducted by Princeton Survey Research Associates International between April 29 and May 30, 2010, among a sample of 2,252 adults age 18 and older.  Though the research pretty much tells us what we already knew, SMS has become the primary ubiquitous technology across any age group and any demographic.  It’s no wonder SMS remains the most used mobile marketing tactic around.

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6 comments

  1. Tina @ Orlando Wireless 4G

    Hello there, just browsing for information for my Orlando 4g website. Truly more information that you can imagine on the web. Looking for something else, but cool site. Have a great day.

  2. RobertSanchezGTM

    Thank you for the quick stats Justin, the demographic for SMS users is changing everyday and its great to see increasing numbers of adults adopt the technology, particularly regarding mobile marketing initiatives. With tailored SMS campaigns, businesses can deliver exactly what the customer wants whether it is useful product information or mobile coupons to use on their next visit. At my company Globaltel Media, our customers have enjoyed great success in launching customized SMS-based marketing campaigns. Utilizing the real-time response rate tracking of our solutions, our customers have been able to better tailor their respective campaigns to drive increased results. As long as companies respect consumers' rights to privacy and avoid spamming, we should continue to see an increase in the adoption of SMS-based marketing worldwide. Thanks again!

  3. Twicketer

    Awesome article…we just incorporated SMS services into our mobile ticketing website. I’m not going to post our link here, I just wanted to say thanks! I visit your site almost everyday!

    Cheers
    A-Sun

  4. MYMTEXT

    Text Messaging has become a convenient form of communication and marketing with today's phones making it super easy with qwerty keyboards even my 68 year old mother text she finds it to be an easy way to keep up with the kids, grand kids and her friends. She also loves getting discount deals and coupons from her favorite restaurant. Her Church even uses SMS text message from http://www.mymtext.com to reach out to the congregation.

    1. BetterThanMText

      You can get the same thing that mtext offers for free at http://www.dktext.com this is the same service mymtext uses the only difference is http://www.dktext.com is free

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